Brand Marketing (ОС "Магістр")

Освітній ступінь

“Master”

Тривалість навчання

1 year and 4 months

Особливості освітньої програми

To train highly qualified specialists able to make informed management decisions in brand-oriented business and to utilise innovative technologies to create and promote brands within the framework of the organisation’s strategic development objectives.
Acquisitions of unique competencies in the development and implementation of marketing and brand strategies, brand communications and reputation management using modern digital tools and innovative technologies.
Additional opportunities such as studying in English, national and international credit mobility, and tailoring the programme to students’ career goals through a diverse range of elective modules based on their interests.
Mastery of modern online tools for brand monitoring and modelling using brand builders, brand management software and artificial intelligence (SE Ranking, SEO Insider, SimilarWeb, Statista, Copilot, Leonardo, SUNO, Midjourney, Krea AI, Logo Maker Plus, Genlogo, Canva, Logomaster, Word Cloud Generator, AAA logo, Cision, etc.)
Interactive learning format utilising innovative methods (simulation and business games, problem-solving and creative thinking, storytelling, case studies, work in small groups, etc.).

Гарант освітньої програми

Kateryna Yahelska

Professor, Doctor of Sciences (Economics), Professor of the Department of Marketing

A unique specialization in brand marketing that provides students with the knowledge and skills required for success in modern business.
Strong relevance in the digital environment. The programme equips students with modern digital tools and innovative technologies necessary to achieve business objectives and build competitive brands.
Opportunities to study in English, participate in national and international credit mobility programmes, and tailor the curriculum to individual career goals through a wide range of elective modules. This approach supports the development of intercultural communication skills and prepares students for the global labour market.