Marketing (ОС "Бакалавр")

Освітній ступінь

“Bachelor”

Тривалість навчання

3 years and 10 months

Особливості освітньої програми

The versatility of the programme is ensured by its focus on marketing activities across various sectors, including manufacturing enterprises, retail chains, small and medium-sized businesses, international companies and multinational corporations, as well as service industries such as wholesale and e-commerce, the beauty industry, tourism, healthcare, and insurance. The programme also emphasizes the role of key market players and industry leaders.
An interdisciplinary approach to the Bachelor’s degree programme in Marketing is implemented through a wide range of educational components, effective teaching methods, and modern pedagogical techniques. The programme involves leading marketing professionals in the educational process and provides practical training opportunities at enterprises, taking into account the development of each student’s individual educational pathway.
In-depth study of a foreign language for professional purposes ensures a synergistic effect and enhances the ability to effectively manage marketing activities at enterprises of various forms of ownership and types of economic activity.
Training at the “Business Simulation” Research and Practice Centre includes classes conducted within a virtual trading enterprise environment, using state-of-the-art software.

Гарант освітньої програми

Olga Chernysh

PhD in Economics, Associate Professor of the Department of Marketing

Involvement of Ukrainian and international practitioners in traditional and digital marketing, including PR specialists, SMM experts, start-up founders, and business leaders, in the educational process through guest lectures and webinars.
Mastery of marketing information technologies in professional practice, including Office 365, ERP systems, and specialised software for marketing and trade (BAS, Creatio, Torgsoft), as well as marketing tools and platforms such as Google Analytics, Google Trends, Canva, Piktochart, SimilarWeb, Mailchimp, and Typeform.
Application of simulation-based teaching methods, including start-up development, work within a virtual supermarket environment, and the implementation of creative projects.
Engagement of students in marketing research projects commissioned by stakeholders.
Active participation in the STEM experimental student theatre “Marketing 5.0”.
Professional command of a foreign language at the B2 level.