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Центр досліджень стратегічного управління брендами

Головна сторінка

НАУКА ДТЕУ

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Анонси

26
October
V International scientific and practical conference «Images of Modernity in Humanitarian Knowledge»
28
October
The 3rd International Scientific and Practical Conference “Economics in the Context of Digital Transformation”
29
October
Scientific and Practical Round Table “Transformation of the Accounting and Reporting System in the Context of the Digital Economy and the Implementation of Sustainable Development Goals”
30
October
Student Roundtable "Foreign Economic Activity Management in the Context of European Integration: Barriers and Opportunities"
19
November
Scientific Initiatives of Land Resources Management

Сучасні маркетингові технології та інструменти брендингу

У цьому напрямі дослідження зосереджені на розробці пропозицій щодо забезпечення впізна­ва­ності та позитивного іміджу бренду, підвищення лояльності споживачів та, як наслідок, підвищення ефективності діяльності та розвитку підприємства у довгостроковій перспективі. Сьогодні станов­лення та розвиток цифрового брендингу підприємства потребує систематизації роз­різнених його інструментів, встановлення взаємозв’язку між цілями і завданнями брен­дингу з цифровими інструментами.

Цифрові маркетингові комунікації брендів

У цьому напрямі дослідження зосереджені на визначенні цифрових показників маркетингових комунікацій,оцінці капіталу бренду, розробці цифрових комунікаційних стратегій, цифрових рекламних кампаній та медіа планівдля досягнення поставлених цілей розвитку підприємств.

Контакти

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location
вул. Кіото, 19, м. Київ, Україна, 02156

Новини

An Insightful Guest Lecture by Stanislav Ignatiev, an Energy Security Practitioner and ExpertAn Insightful Guest Lecture by Stanislav Ignatiev, an Energy Security Practitioner and Expert
Disinformation, AI and Law: Potential and Legal Frameworks for Countering DisinformationDisinformation, AI and Law: Potential and Legal Frameworks for Countering Disinformation
Development of Academic and Scientific Diplomacy: Delegation of the Embassy of the Federal Republic of Germany Visits SUTEDevelopment of Academic and Scientific Diplomacy: Delegation of the Embassy of the Federal Republic of Germany Visits SUTE
SUTE Expands Its Erasmus+ Cooperation Through the Programme “Experience Economy in Tourism Business”SUTE Expands Its Erasmus+ Cooperation Through the Programme “Experience Economy in Tourism Business”
SUTE Scientists at the 22nd IGWT Symposium and 3rd ICQMS Conference: New Opportunities for the Development of Commodity ScienceSUTE Scientists at the 22nd IGWT Symposium and 3rd ICQMS Conference: New Opportunities for the Development of Commodity Science
Guest Lecture “About Leasing with BEST LEASING”Guest Lecture “About Leasing with BEST LEASING”
Erasmus+: International workshop at the КТН Royal Institute of Technology (Sweden)Erasmus+: International workshop at the КТН Royal Institute of Technology (Sweden)
Cooperation with Tomas Bata University in ZlinCooperation with Tomas Bata University in Zlin
SUTE joins the International Association of UniversitiesSUTE joins the International Association of Universities
SUTE Students Represented the University at the International Competition The Nuremberg Moot Court 2026SUTE Students Represented the University at the International Competition The Nuremberg Moot Court 2026
SUTE Lecturer's Visit to the Jagiellonian University in KrakowSUTE Lecturer's Visit to the Jagiellonian University in Krakow
SUTE scientists at the SICO 2026 international conference in LublinSUTE scientists at the SICO 2026 international conference in Lublin
Implementation of mobility within the BIOSORBWATECH grant project based on the Marie Curie-Sklodowska UniversityImplementation of mobility within the BIOSORBWATECH grant project based on the Marie Curie-Sklodowska University
SUTE Welcomes a Delegation of the Republic of Cyprus to Ukraine SUTE Welcomes a Delegation of the Republic of Cyprus to Ukraine
Methodological Seminar “Digital Tools for Ensuring Academic Integrity”Methodological Seminar “Digital Tools for Ensuring Academic Integrity”
An Engaging Lecture by the Commercial Director of “Grade-Plus”An Engaging Lecture by the Commercial Director of “Grade-Plus”
Training on Building a Career Development frameworkTraining on Building a Career Development framework
Open Lecture on “Decoding Inflation: What We Know and What Remains a Mystery”Open Lecture on “Decoding Inflation: What We Know and What Remains a Mystery”
Capital Concentration: an Accessible and Engaging Look at the Fundamental Drivers of Economic DevelopmentCapital Concentration: an Accessible and Engaging Look at the Fundamental Drivers of Economic Development
SUTE Strengthens Cooperation with THWS and the Center for Artificial Intelligence (Germany)SUTE Strengthens Cooperation with THWS and the Center for Artificial Intelligence (Germany)
"Just about e-Oselia" – a Guest Lecture from the Representative of PrJSC "Ukrfinzhytlo" Oleksiy Lupin"Just about e-Oselia" – a Guest Lecture from the Representative of PrJSC "Ukrfinzhytlo" Oleksiy Lupin
Ideas that Shape the Future: Results of the All-Ukrainian Student Scientific and Practical Conference "Technologies and Bussines: Integration, Innovations and Prospects"Ideas that Shape the Future: Results of the All-Ukrainian Student Scientific and Practical Conference "Technologies and Bussines: Integration, Innovations and Prospects"
Public Procurement: Key Essentials Made AccessiblePublic Procurement: Key Essentials Made Accessible
The Third International Scientific and Practical Conference “Fundamental and Applied Problems of Society: History, Present, Future”The Third International Scientific and Practical Conference “Fundamental and Applied Problems of Society: History, Present, Future”
All-Ukrainian Scientific and Practical Conference “Fiscal and Budgetary Policy of the Country’s Socio-Economic Development”All-Ukrainian Scientific and Practical Conference “Fiscal and Budgetary Policy of the Country’s Socio-Economic Development”
Career Opportunities at the National Competition Authority: A Lecture by a Representative of the Antimonopoly Committee of UkraineCareer Opportunities at the National Competition Authority: A Lecture by a Representative of the Antimonopoly Committee of Ukraine
Results of the International Student Startup Competition «TourSystemUkrChallenge»Results of the International Student Startup Competition «TourSystemUkrChallenge»
An Accessible and Engaging Look at the Digitization of Administrative Services: a Guest Lecture by FEMP Alumnus Oleksandr KamenchukAn Accessible and Engaging Look at the Digitization of Administrative Services: a Guest Lecture by FEMP Alumnus Oleksandr Kamenchuk
Working Visit of Representative of the SUTE to the University of Naples Federico II (Naples, Italy)Working Visit of Representative of the SUTE to the University of Naples Federico II (Naples, Italy)